Skip to content
Returning Candidate? Log back in!

Program Manager GTM, Europe and Emerging Markets

Department: Retail, Sales and Commercial

Location: Hilversum

Req#: 4654

As Program Manager Go-to-Market (GTM) you will be managing product & software New Product Introductions (NPI), End of Life (EOL) programs and go to market programs for the Europe and Emerging Markets (EEM) region. This means you will be leading the definition of regional NPI/EOL plans as well as the flawless execution across countries and functions in the EEM region. In addition, you will manage initiatives that activate our strategy and help drive sustainable profitable growth. 

Your key interfaces are: EEM leadership team, EEM functional and country teams (for example: Brand, Retail Experience, Country commercial teams, Business Operations, Finance, Customer Care), Global Program Management and Global Product Marketing. You will report to the GTM Chief of Staff for EEM.
About You

You want to be part of a team.

You come with new ideas and a unique point of view. You look forward to collaborating with a diverse team of talent. You assume everyone’s best intentions, welcome a healthy debate, and embrace differing opinions. You eagerly seek and give help. Transparency tops your list of values, and you proactively contribute to a culture of respect and inclusion.

You enjoy a challenge.

Inquisitive and focused, you see every challenge as an opportunity. You’re ambitious and comfortable making mistakes because you learn from them and bounce back quickly. You would rather create the future than wait for it. You prioritize long-term value over short-term objectives.

You love to listen.

You approach every interaction with curiosity and a desire to understand. You want to make a positive impact in the world. You’re passionate about culture and know the power that music, film, podcasts, games, and stories have to bring people together.

What You’ll Do
General program/project management

• Ensure seamless execution of programs across countries and functions – timely execution with agreed scope and resources.
• Establish and lead cross-functional teams (e.g. Brand, Retail Experience, Country cluster teams, Planning, Fulfilment, Finance, Accounting, Customer Care, Platforms & Infrastructure, Legal).
• Identify, manage and communicate program interdependencies.
• Provide regular program reports and updates to EEM LT and other stakeholders.
• Identify risks, opportunities, and improvements in how we manage programs.

Product/Software programs (NPI/EOL)

• Lead regional NPI brief creation and flawless execution of Product/Software programs 
• Ensure regional-global interlock across key phases of the product lifecycle (from prototype to program to launch) - ensure regional business requirements are addressed in the global NPI brief.
• Drive alignment of the regional NPI brief across country and functional leaders on aspects such as pricing, channel margin, distribution and launch planning.
• Align regional launch strategy and execution with global program management, product marketing and product management.

Business initiatives

• Lead tactical and/or strategic EEM business initiatives to drive sustainable profitable growth.
• Lead a GTM workstream as part of larger company programs.
Skills You’ll Need
• 3-5 years of Program Management experience.
• Experience working with several functional groups such as Product Marketing, Brand, Retail, Sales, Operations and Finance. 
• Good understanding of product management & transition processes.
• Excellent organizational abilities and a proven ability in risk management and mitigation.
• Strong verbal and written communication skills and excellent interpersonal skills.
• Detail focused, self-directed and results oriented; skilled at both planning and hands-on execution.
More About Sonos

Sonos is a sound experience company. We pioneered multiroom wireless audio, made it sound amazing, and changed the way people listen, making it effortless for them to enjoy what they want, where they want, how they want.

Today we continue empowering listeners by developing new technologies, thoughtfully designing products, expanding our software platform, and crafting brilliant sound experiences while participating in a culture that values respect, transparency, collaboration, and ownership.

Together we’re working to positively impact the world and inspire everyone to listen better—because listening brings people together, builds understanding, drives change, and makes us happier.

Notice to European Job Applicants: Information you submit as a part of your job application will be used in accordance with Sonos EU Job Applicant Privacy Notice.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Follow the links to review the EEO is the Law poster and its supplement. The pay transparency policy is available here. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.