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Head of Marketing – Sonos ANZ

Department: Retail, Sales and Commercial

Location: Melbourne

Req#: 5640

About You

More than a candidate that checks every box, we’re looking for people who are excited to work, learn, and grow at Sonos—no matter their background or how they identify. If that’s you, we hope you’ll apply for this role.

You want to be part of a team.

You come with new ideas and a unique point of view. You look forward to collaborating with a diverse team of individuals. You assume everyone’s best intentions, welcome a healthy debate, and embrace differing opinions. You eagerly seek and give help. Transparency tops your list of values, and you proactively contribute to a culture of respect and inclusion.

You enjoy a challenge.

Inquisitive and focused, you see every challenge as an opportunity. You’re ambitious and comfortable making mistakes because you learn from them and bounce back quickly. You would rather create the future than wait for it. You prioritize long-term value over short-term objectives.

You love to listen.

You approach every interaction with curiosity and a desire to understand. You want to make a positive impact in the world. You’re passionate about culture and know the power that music, film, podcasts, games, and stories have to bring people together.

What You’ll Do
  • You are the brand champion within the business and have an innate feel for the brand, coupled with deep understanding of our brand strategy and target audience ensuring they are at the centre of everything we do. Ensuring all of our activities live up to our strongly held company values and brand promise. Every time. 


  • Working closely with the local MD, you will be a key business leader, contributing to business growth, positive and sustainable business change and ongoing development of long range strategy plans for Sonos ANZ.


  • Support the distributor markets in SEA as needed.


  • Work seamlessly between local, regional and global teams and across marketing functions to deliver an integrated 360 view and plans. These plans will underpin ambitious business objectives and are anchored in local insights and market knowledge. 


  • Rally the teams to ensure marketing programs are executed to a level that lives up to our brand.


  • Drive demand through the marketing funnel to increase levels of aided and unaided awareness and familiarity of Sonos (measured quarterly in Australia). You will drive consideration and conversion to grow Sonos ownership and accelerate new Household acquisition.


  • Evangelise your local markets to drive enthusiasm for and deeper understanding among the broader global teams. Provide local context and insights to the regional and global marketing teams to influence and shape global strategy and brand vision.


  • Deeply collaborate with the global brand, product marketing, retail experience and CRM teams to provide local input to various planning processes. 


  • In-depth target audience understanding and broad business sense, adjusting plans and programs as needed to drive brand goals, the right return on investment and near-term business objectives.


  • As a member of the ANZ leadership team you will become the organizational “glue” to link the wider team to the Sonos brand.


  • Support the monthly and quarterly business review process providing analysis of marketing campaign results, relevant research, insights and business results.


  • Support business development and market expansion by collaborating with the commercial and channel teams


  • Empower and inspire your team (Brand Marketing Manager and PR Manager) to deliver the best work of their careers, improving their capabilities, providing regular constructive feedback and encouragement.


  • Build relationships with relevant agency partners (media, performance, PR, brand activation) and ensure they are managed effectively day to day by your team. Oversee briefing and planning, ensure they deliver results and provide timely feedback.


  • Responsible for the day to day management of marketing Opex including month end review, invoice payment, PO management and budgeting future fiscal years.


  • Live and breathe the Sonos behaviours and uphold our values.

Skills You’ll Need
  • 12+ years relevant experience as a marketing professional with a strong mix of commercial and brand building capabilities for highly recognised consumer brands.


  • Proven track record of delivering effective and impactful integrated mar-comms campaigns on brand and on budget in the digital age across CRM, .com, social, digital, PR, advertising.


  • Experience working with a global brand and developing and executing local marketing programs that ladder up to the global brand strategy


  • Ability to build strong relationships, collaborate with and influence multiple stakeholders in a fast-paced, flat, cross-functional, matrix-oriented organisation. 


  • Analytical skills to hone insights and data into actionable strategies that benefit the broader business.


  • Ability to think strategically and to express complex situations and ideas in a clear, convincing, concise and organized manner.


  • Commercially savvy with proven experience in contributing to business growth and development.


  • Inspiring people leader with experience in managing teams to harness capabilities and develop talent into future leaders. To provide feedback and have the hard conversations when they’re needed.


  • Sound judgement as evidenced through well informed decision-making.


  • Budget creation and management.

More About Sonos

Sonos is a sound experience company. We pioneered multiroom wireless audio, made it sound amazing, and changed the way people listen, making it effortless for them to enjoy what they want, where they want, how they want.

Today we continue empowering listeners by developing new technologies, thoughtfully designing products, expanding our software platform, and crafting brilliant sound experiences while participating in a culture that values respect, transparency, collaboration, and ownership.

Together we’re working to positively impact the world and inspire everyone to listen better—because listening brings people together, builds understanding, drives change, and makes us happier.

Notice to European Job Applicants: Information you submit as a part of your job application will be used in accordance with Sonos EU Job Applicant Privacy Notice.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Follow the links to review the EEO is the Law poster and its supplement. The pay transparency policy is available here. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.