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Director E-Commerce AMPAC - Direct to Consumer

Department: Retail, Sales and Commercial

Location: Santa Barbara

Req#: 2769

Sonos is looking for a E-Commerce Director to contribute to the growth of our global e-commerce business.
Online will become the preferred purchase channel for the modern music lover (Sonos’ audience) and influencing over 95% of our sales by 2020.

Shoppers will expect personalization at every stage of the customer journey. Brands that use data to create a personalized experience are winning. Sonos has an opportunity to strategically leverage our own rich customer profile data for personalized experiences in our direct channel. 

The influence of online retail has fundamentally changed the shape of the path to purchase for Sonos. is the most important and helpful information source for initial information for customers shopping in any channel.

To capitalize on these shifts your job is to implement our strategy to grow our DTC (direct-to-consumer) E-Commerce business in AMPAC.
About You

Our band is large. And while there’s plenty of room for all kinds of personalities and skill sets to succeed, there are certain qualities that will help you thrive here.

Like a never-accept-less work ethic. An exceptionally low ego-to-talent ratio (none of the first, tons of the latter). A relentless craving to push past your limits and try new things. The smarts and the humble confidence to take on big challenges, make mistakes fast and early, embrace tough feedback, then recover quickly with fresh, startlingly perfect solutions. A fearless willingness to defend great work. And a tendency to totally geek out on music.

If this sounds like you, read on and let’s connect soon.

What You’ll Do
Deliver the sales plan for our AMPAC Direct E-Commerce business, in partnership with Country teams: United States, Canada, Australia & Mexico
Manage the forecast and plan the Direct sales business for the region.
Custodian of the AMPAC Direct E-Commerce P&L.
Partner with the digital marketing team to intercept customers at trigger moments and use the targeting and tracking capabilities of digital channels to localize, serialize and optimize our media.
Review performance marketing results against budget, collaborate on the strategy to ensure exemplary execution for all biddable marketing activities: SEM/SEO, affiliate, retargeting, performance social, performance display, and optimization.
Use merchandising to make the most compelling place to shop for Sonos; launch special and limited edition products, an accessories portfolio, and personalized site merchandising experiences.
Improve conversion by driving new service enhancements; relentlessly progress our fulfillment and in-home consultative experiences including in-home set-up, free/fast delivery, hassle-free returns, etc.
Establish leading operations, payment & fulfillment experiences in each region.
Develop and launch new exclusive service offerings for owners and direct purchasers: extended warranty, early access to new products, factory refurbished products, etc.
Use CRM to improve customer lifetime value and advocacy.
Initiate and plan key market expansion initiatives: make Australia a reference DTC experience, expand our digital DTC presence into Mexico, Singapore & Brazil.
Contribute to the growth of AMPAC e-commerce conversion rates on, and drive substantial improvement in the online customer experience.
Work in partnership with Country leadership teams to weave a cohesive DTC strategy across regional and country plans, drive best practices into retail, and elevate the brand in all channels.
Pilot, Test & Learn new initiatives within local markets
Align and unify Digital Marketing, Customer Care, Sales Operations, and Fulfillment Logistics organizations to substantially improve the Direct customer experience, and drive internal efficiencies in AMPAC. 

Skills You’ll Need
7-10 years of experience in the e-commerce space.
Strong functional understanding of contemporary e-commerce technologies and platforms.
Background in Sales Operations, Tele-sales, Shipping and Fulfillment logistics.
Deep track record in developing customer experiences to improve conversion and satisfaction across touchpoints.
Experience managing online marketing and landing page strategies for a large-scale B2C website.
Data driven decision maker that will institutionalize the use of consumer-driven analytics in investment planning.
Experienced in Digital category leadership
Proficiency with analytics and statistics.
Self-confident, proactive, decisive leader with the personality and people skills to achieve maximum results in a team environment.
Roll-up-your-sleeves entrepreneurial attitude.
Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment.
Excellent verbal and business writing communications skills
Passionate about music and technology and people and life.
How to Audition
Apply now and if there is a strong match, we'll reach out!

More About Our Band

In 2002, we set out to reinvent home audio for the digital age. Our mission–to fill every home with amazing sounding music. Yes, it was an ambitious goal. Challenging, too. And that hasn’t changed.

Since those early days, we’ve remained tirelessly focused on finding innovative ways to make listening out loud, with friends and loved ones, the truly transformative experience it should be. We’ve seen our vision capture the imaginations of music lovers in more than 60 countries, as we’ve continued to introduce products, software, and technologies that help people share the songs they love, discover new music they never knew existed, and experience richer, more musical lives.

At Sonos, we are building a team with extraordinary talent to help us fill every home with music. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.